2021 was Schlitz Audubon's 50th Anniversary. To celebrate our history and our future, I came up with a color palette that would guide the campaign based on flora and fauna from the land, and then translate to a variety of uses including a variety of nature illustrations of plants, insects, and birds, all native to Wisconsin.
Included in this project, was creating a 50th Anniversary icon that plays off of our regular logo, and designing a page on our website to showcase important moments in our history.