ZOE FINNEY

Designer, Illustrator, Photographer

Treasuring Nature

Celebrating 50 Years of Schlitz Audubon

ROLES

Art Direction

Illustration

Logo Development

Graphic Design

Typography

Color Theory


DATE

2021

2021 was Schlitz Audubon's 50th Anniversary. To celebrate our history and our future, I came up with a color palette that would guide the campaign based on flora and fauna from the land, and then translate to a variety of uses including a variety of nature illustrations of plants, insects, and birds, all native to Wisconsin.


Included in this project, was creating a 50th Anniversary icon that plays off of our regular logo, and designing a page on our website to showcase important moments in our history.


50th Anniversary Icon based on the

Schlitz Audubon logo

History timeline in the printed publication Panorama

Posters for the night of the 50th Anniversary Gala

Posters for the night of the 50th Anniversary Gala

Campaign branded thank you notecard

Nature trading cards handed out to children during the family-friendly 50th Anniversary party.

Enamel pins created from my illustrations